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From today's featured articleDistributed-element circuits are electrical circuits composed of lengths of transmission lines or other distributed components. Used mostly at microwave frequencies, they perform the same functions as conventional circuits composed of passive components, such as capacitors, inductors, and transformers. They are made by patterning the conducting medium itself, rather than connecting pre-manufactured components with the medium. A major advantage is that they can be produced cheaply on printed circuit boards for consumer products, such as satellite television. They are also made in coaxial and waveguide formats for applications such as radar, satellite communication, and microwave links. Distributed element circuits were used in radar in World War II, and later in military, space, and broadcasting infrastructure. Improvements in materials science led to broader applications, and they can now be found in domestic products such as satellite dishes and mobile phones. (Full article...) Recently featured: Did you know...
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The Royal Albert Hall is a concert hall on the northern edge of South Kensington, London. One of the United Kingdom's most treasured and distinctive buildings, it is managed by a registered charity, is held in trust for the nation, and receives no government funding. It can seat 5,272. Since the hall's opening by Queen Victoria in 1871, the world's leading artists from many performance genres have appeared on its stage. It is the venue for some of the most notable events in British culture, in particular the Proms concerts, which have been held there every summer since 1941. It is host to more than 390 shows in the main auditorium annually, including classical, rock and pop concerts, ballet, opera, film screenings with live orchestral accompaniment, sports, awards ceremonies, school and community events, and charity performances and banquets. A further 400 events are held each year in the non-auditorium spaces. This picture shows the interior of the Royal Albert Hall as viewed from the Grand Tier, showing the organ, the second largest in the British Isles, in the background, as well as the fibreglass acoustic diffusing discs suspended from the ceiling, which were installed in 1969. Photograph credit: Colin Recently featured: |
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Abstract
Cape Natural Tea Products was a young herbal products company based in South Africa. Rooibos tea was the strongest component of their product portfolio. In South Africa, rooibos was a commodity product and a direct competitor of coffee and tea. Antioxidants and other nutrients made rooibos a functional food. The American market developed interest in functional foods; however, the diverse opinions and knowledge of American consumers of functional foods made marketing difficult. Could the company benefit from the American market? With strong competition at home and marketing challenges abroad, what would be the best path of success for the company?